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A loyalty programme tailored to your lifestyle
Discover a world where every moment is thoughtfully designed for you with U By Emaar, the loyalty program of Emaar. From stays at award-winning destinations to culinary delights at world-class restaurants and unforgettable experiences at Dubai’s top attractions, every experience is crafted to reward you. It’s your way, every day
Tier Benefits
Earn and redeem your way into higher tiers to unlock greater benefits.
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Black
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Silver
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Gold
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Platinum
As soon as you join
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
5% Savings on Dining
Earn points Towards Free Dining
Access to Exclusive Members Only Dining Offers
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
5% Savings at Arabic Music Institute
Earn Upoints Towards Free Courses at the Arabic Music Institute
5% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
5% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Membership at Veo
Reciprocal Access
Free Trial Session
1 Complimentary Guest Pass
Access to partners services and benefits
Dedicated Customer Care
From 10 Nights or 10,000 Tier Points
5% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
10% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
5% Savings at Arabic Music Institute
Earn Upoints Towards Free Courses at the Arabic Music Institute
10% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
10% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Membership at Veo
Reciprocal Access
Free Trial Session
1 Complimentary Guest Pass
Access to partners services and benefits
Dedicated Customer Care
From 30 Nights or 30,000 Tier Points
10% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Room Upgrades (Max 7 nights per year)
15% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
10% Savings at Arabic Music Institute
Earn Upoints Towards Free Courses at the Arabic Music Institute
15% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
15% Savings on VEO Membership
15% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Membership at Veo
Reciprocal Access
Free Trial Session
2 Complimentary Guest Pass
Access to partners services and benefits
Dedicated Customer Care
From 40 Nights or 40,000 Tier Points
10% Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late checkout
Room Upgrades (Max 7 nights per year)
Suite Upgrades (Max 7 nights per year)
20% Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
10% Savings at Arabic Music Institute
Earn Upoints Towards Free Courses at the Arabic Music Institute
Discounted Rates at our Golf Clubs ⓘ
Invitation to Exclusive Golf Clinic and Golf Special Events ⓘ
20% Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Complimentary Pool Access at Dubai Polo & Equestrian Club ⓘ
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
20% Savings on VEO Membership
15% Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Membership at Veo
Reciprocal Access
Free Trial Session
2 Complimentary Guest Pass
Access to partners services and benefits
Dedicated Customer Care
Access to Exclusive U By Emaar Members Only Events
Tier Benefits
Earn and redeem your way into higher tiers to unlock greater benefits.
Black
As soon as you join
Silver
From 10 Nights or 10,000 Tier Points
Gold
From 30 Nights or 30,000 Tier Points
Platinum
From 40 Nights or 40,000 Tier Points
Savings on Hotel Stay
Earn Upoints Towards Free Nights
Access to Exclusive Members Only Stay Offers
Late Checkout
Room Upgrades (Max 7 nights per year)
Suite Upgrades (Max 7 nights per year)
Savings on Dining
Earn Upoints Towards Free Dining
Access to Exclusive Members Only Dining Offers
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
Savings at Arabic Music Institute
Earn Upoints Towards Free Courses at the Arabic Music Institute
Discounted Rates at our Golf Clubs ⓘ
Invitation to Exclusive Golf Clinic and Golf Special Events ⓘ
Savings on Spa Treatments
Earn Upoints Towards Free Spa Treatments
Access to Exclusive Members Only Wellness Offers
Complimentary Pool Access at Dubai Polo & Equestrian Club ⓘ
Earn Upoints on Shopping
Access to Exclusive Members Only Shopping Offers
Savings on Veo Membership
Savings on Personal Training Sessions at Veo
Earn Upoints towards free Yearly and Half Yearly Membership at Veo
Reciprocal Access
Free Trial Session
Complimentary Guest Pass
Access to partners services and benefits
Dedicated Customer Care
Access to Exclusive U By Emaar Members Only Events
Download U By Emaar App
The more you spend, the higher you progress unlocking greater discounts and privileges
