A loyalty programme tailored to your lifestyle

Discover a world where every moment is thoughtfully designed for you with U By Emaar, the loyalty program of Emaar. From stays at award-winning destinations to culinary delights at world-class restaurants and unforgettable experiences at Dubai’s top attractions, every experience is crafted to reward you. It’s your way, every day

Tier Benefits

Earn and redeem your way into higher tiers to unlock greater benefits.

  • Black

  • Silver

  • Gold

  • Platinum

As soon as you join

Stay

Earn Upoints Towards Free Nights

Access to Exclusive Members Only Stay Offers

Dine

5% Savings on Dining

Earn points Towards Free Dining

Access to Exclusive Members Only Dining Offers

Play

Earn Upoints Towards Free Leisure & Entertainment Activities

Access to Exclusive Members Only Play Offers

5% Savings at Arabic Music Institute

Earn Upoints towards free courses at the Arabic Music Institute

Exclusive Rates at the Dubai Opera

Relax

5% Savings on Spa Treatments

Earn points Towards Free Spa Treatments

Access to Exclusive Members Only Wellness Offers

Shop

Earn Upoints on Shopping

Access to Exclusive Members Only Shopping Offers

Fit

5% Savings on Personal Training Sessions at Veo

Earn Upoints towards free Yearly and Half Yearly Memberships at Veo

Reciprocal access

Free Trial Session

1 Complimentary Guest Pass

More

Access to partners services and benefits

Dedicated Customer Care

From 10 Nights or 10,000 Tier Points

Stay

5% Savings on Hotel Stay

Earn Upoints Towards Free Nights

Access to Exclusive Members Only Stay Offers

Late checkout

Dine

10% Savings on Dining

Earn Upoints Towards Free Dining

Access to Exclusive Members Only Dining Offers

Play

Earn Upoints Towards Free Leisure & Entertainment Activities

Access to Exclusive Members Only Play Offers

5% Savings at Arabic Music Institute

Earn Upoints towards free courses at the Arabic Music Institute

Exclusive Rates at the Dubai Opera

Relax

10% Savings on Spa Treatments

Earn Upoints Towards Free Spa Treatments

Access to Exclusive Members Only Wellness Offers

Shop

Earn Upoints on Shopping

Access to Exclusive Members Only Shopping Offers

Fit

10% Savings on Personal Training Sessions at Veo

Earn Upoints towards free Yearly and Half Yearly Memberships at Veo

Reciprocal access

Free Trial Session

1 Complimentary Guest Pass

More

Access to partners services and benefits

Dedicated Customer Care

From 30 Nights or 30,000 Tier Points

Stay

10% Savings on Hotel Stay

Earn Upoints Towards Free Nights

Access to Exclusive Members Only Stay Offers

Late checkout

Room Upgrades (Max 7 nights per year)

Dine

15% Savings on Dining

Earn Upoints Towards Free Dining

Access to Exclusive Members Only Dining Offers

Play

Earn Upoints Towards Free Leisure & Entertainment Activities

Access to Exclusive Members Only Play Offers

10% Savings at Arabic Music Institute

Earn Upoints towards free courses at the Arabic Music Institute

Exclusive Rates at the Dubai Opera

Relax

15% Savings on Spa Treatments

Earn Upoints Towards Free Spa Treatments

Access to Exclusive Members Only Wellness Offers

Shop

Earn Upoints on Shopping

Access to Exclusive Members Only Shopping Offers

Fit

15% Savings on Veo Membership

15% Savings on Personal Training Sessions at Veo

Earn Upoints towards free Yearly and Half Yearly Memberships at Veo

Reciprocal access

Free Trial Session

2 Complimentary Guest Pass

More

Access to partners services and benefits

Dedicated Customer Care

From 40 Nights or 40,000 Tier Points

Stay

10% Savings on Hotel Stay

Earn Upoints Towards Free Nights

Access to Exclusive Members Only Stay Offers

Late checkout

Room Upgrades (Max 7 nights per year)

Suite Upgrades (Max 7 nights per year)

Dine

20% Savings on Dining

Earn Upoints Towards Free Dining

Access to Exclusive Members Only Dining Offers

Play

Earn Upoints Towards Free Leisure & Entertainment Activities

Access to Exclusive Members Only Play Offers

10% Savings at Arabic Music Institute

Earn Upoints towards free courses at the Arabic Music Institute

Exclusive Rates at the Dubai Opera

Discounted Members Rate at The Golf Club

Invitation to Exclusive Golf Clinic and Golf Special Events

Relax

20% Savings on Spa Treatments

Earn points Towards Free Spa Treatments

Access to Exclusive Members Only Wellness Offers

Complimentary Pool Access at Dubai Polo & Equestrian Club

Shop

Earn Upoints on Shopping

Access to Exclusive Members Only Shopping Offers

Fit

20% Savings on Veo Membership

15% Savings on Personal Training Sessions at Veo

Earn Upoints towards free Yearly and Half Yearly Memberships at Veo

Reciprocal access

Free Trial Session

2 Complimentary Guest Pass

More

Access to partners services and benefits

Dedicated Customer Care

Access to Exclusive U By Emaar Members Only Events

Tier Benefits

Earn and redeem your way into higher tiers to unlock greater benefits.

Black


As soon as you join

Silver


From 10 Nights or 10,000 Tier Points

Gold


From 30 Nights or 30,000 Tier Points

Platinum


From 40 Nights or 40,000 Tier Points

Stay

Savings on Hotel Stay

5% 10% 10%

Earn Upoints Towards Free Nights

Access to Exclusive Members Only Stay Offers

Late Checkout

Room Upgrades (Max 7 nights per year)

Suite Upgrades (Max 7 nights per year)

Dine

Savings on Dining

5% 10% 15% 20%

Earn Upoints Towards Free Dining

Access to Exclusive Members Only Dining Offers

Play

Earn Upoints Towards Free Leisure & Entertainment Activities

Access to Exclusive Members Only Play Offers

Savings at Arabic Music Institute

5% 5% 10% 10%

Earn Upoints towards free courses at the Arabic Music Institute

Exclusive Rates at the Dubai Opera

Discounted Members Rate at The Golf Club

Invitation to Exclusive Golf Clinic and Golf Special Events

Relax

Savings on Spa Treatments

5% 10% 15% 20%

Earn Upoints Towards Free Spa Treatments

Access to Exclusive Members Only Wellness Offers

Complimentary Pool Access at Dubai Polo & Equestrian Club

Shop

Earn Upoints on Shopping

Access to Exclusive Members Only Shopping Offers

Fit

Savings on Veo Membership

15% 20%

Savings on Personal Training Sessions at Veo

5% 10% 15% 15%

Earn Upoints towards free Yearly and Half Yearly Memberships at Veo

Reciprocal access

Free Trial Session

Complimentary Guest Pass

1 1 2 2
More

Access to partners services and benefits

Dedicated Customer Care

Access to Exclusive U By Emaar Members Only Events

Download U By Emaar App

The more you spend, the higher you progress unlocking greater discounts and privileges